Cookie Policy
Last Updated: January 2025
What This Policy Covers
This document explains how miravessan.com uses tracking technologies when you visit our website. We believe in transparency, so we've written this in plain English rather than burying the details in legal jargon.
When you use our small business finance tools and resources, various tracking mechanisms help us understand what works and what doesn't. Some of these are essential for the site to function at all. Others help us improve your experience over time.
How Tracking Technologies Work
Think of cookies as small text files that your browser stores when you visit websites. They remember things like your preferences or whether you've logged in. The technology itself is pretty straightforward — a website sends data to your browser, which saves it and sends it back on future visits.
But cookies aren't the only tracking method we use. There are also web beacons (tiny images that track page loads), local storage (similar to cookies but with more capacity), and session identifiers that help us maintain your connection as you navigate between pages.
Most of this happens invisibly in the background. Your browser handles it automatically unless you've specifically configured it otherwise.
Types of Tracking We Use
Essential Operations
These keep the site working. Without them, you wouldn't be able to access secure areas, submit forms, or maintain your session as you move through different pages. There's no way to disable these without breaking core functionality.
Examples: login authentication, form security tokens, session management
Functional Enhancements
These remember your choices so you don't have to keep re-entering information. Language preferences, region settings, whether you prefer the sidebar expanded or collapsed — that sort of thing. They make return visits more convenient but aren't strictly necessary.
Examples: saved preferences, customization settings, recently viewed content
Analytics and Performance
We track how people use the site so we can figure out what's confusing or what features get ignored. This includes page load times, navigation paths, error rates, and which content gets the most attention. The data is aggregated — we're looking at patterns, not individual behavior.
Examples: page view statistics, user flow analysis, technical performance metrics
Marketing and Communication
These help us understand which marketing efforts actually bring people to the site and whether they find what they're looking for. We might also use them to show relevant information based on what you've previously viewed, though we keep this limited to our own miravessan.
Examples: campaign tracking, content recommendations, referral source identification
How This Benefits Your Experience
The practical advantage of all this tracking is a site that adapts to actual usage patterns. When we notice everyone struggling to find the cash flow calculator, we move it somewhere more obvious. If a particular resource page loads slowly for Australian users specifically, we can investigate server routing issues.
- You don't have to log in every time you click to a different page
- Forms remember your input if you accidentally close the tab
- The site loads faster because we cache resources appropriately
- Error messages become more helpful because we track common issues
- Content recommendations actually relate to what you're working on
- We can identify and fix technical problems before they affect everyone
How Long We Keep This Information
Data Retention Periods
Session cookies disappear when you close your browser. They're temporary by design and exist only for the duration of your visit.
Persistent cookies stick around longer — anywhere from a few days to a couple of years, depending on their purpose. Preference cookies might last a year so you don't have to constantly reset your choices. Analytics cookies typically expire after two years or when you clear your browser data.
We review these retention periods regularly and don't keep data longer than necessary for its intended purpose.
Your Control Options
You're not stuck with our tracking preferences. Modern browsers give you detailed control over what gets stored and for how long. The specific steps vary by browser, but they all offer similar capabilities.
You can block all cookies, though this will break most website functionality. A more practical approach is blocking third-party cookies (from domains other than the one you're visiting) while allowing first-party ones. Most browsers now do this by default.
Browser-Specific Instructions
Each browser handles privacy controls differently. Here's where to find the relevant settings:
Policy Updates
We update this policy when our tracking practices change or when new regulations require additional disclosure. The date at the top of this page shows when we last made changes.
Significant updates get announced on our homepage, but we won't notify you about minor clarifications or formatting adjustments. It's worth checking back occasionally if you're concerned about privacy practices.
Third-Party Services
We use a limited number of external services for analytics and infrastructure. These providers may set their own cookies when you use our site. We've selected services with reasonable privacy policies, but you should know they operate under their own terms, not ours.
We don't integrate social media tracking pixels or advertising networks. Our tracking focuses on understanding site performance and usage patterns rather than building detailed behavioral profiles for marketing purposes.
Questions About Our Tracking Practices?
If something in this policy isn't clear or you want more details about specific tracking technologies, we're happy to explain.